How the virtual tour will revolutionize real estate
It has been a strong trend in recent years, it has become an essential tool for presenting real estate to confined French people ... Whether it is to present a property that has not yet been built, to organize a remote exhibition, to visit a hotel or attract new investors, the virtual tour for real estate has helped to maintain the activity of professionals.
In addition to showing you the advantages of the virtual tour for real estate, we will try to answer most of the questions that customers have when they want to use this type of innovative service.
Reason 1: the virtual tour for real estate creates engagement
Several studies highlight the fact that the virtual tour for real estate increases the interest of prospects. Thus, engagement increases by 30% when customers visit a property virtually compared to a property presented only from photos or videos.
There are many examples illustrating the interest of prospects for the 360 visit. Thus, SeLoger declares that the properties presented with the help of a virtual visit generated 3 to 5 times more leads, Apartments.com notes 50% of more qualified buyers, Realestate.com.au reports 200% calls per agent etc.
Reason 2: Prospects visit your properties from anywhere
The Covid crisis demands that successfully reaching your customers wherever they are has become an imperative. Indeed, it is difficult for those confined within a radius of 10km to be able to come and visit a property located elsewhere: this is not a compelling reason! Thanks to the virtual tour for real estate, your prospects will be able to tour the property, visit each space, appreciate the smallest detail and collect all the important information.
But real estate development is not the only one that can benefit from this service. Imagine a hotel wishing to highlight its charms, a museum wishing to show its collections, a company wishing to participate in a virtual fair ... Today, the virtual visit can be used by a large number of actors: its ease of use is astounding.
Reason 3: the virtual tour for real estate is quick to design
The whole point of the 3D visualization service is that all it takes is a plan and a brief to a 3d agency to create a virtual tour for real estate. No need for a film crew or foolproof logistics; Above all, there is no need for the building to be finished to be able to start marketing the property!
The creation process is very easy:
we model the entire space,
we then add the coverings, then place the decor and the light sources,
the computer performs the 360 ° rendering,
the operation is repeated for each of the spaces,
Using software, we turn the real estate tour up to 360.
we model the entire space,
we then add the coverings, then place the decor and the light sources,
the computer performs the 360 ° rendering,
the operation is repeated for each of the spaces,
using softwares, we turn the real estate tour up to 360.
Reason 4: the virtual tour for real estate speeds up sales
Shortening the time between the marketing of a property and the conclusion of the sale is a major issue for all real estate professionals. Indeed, developers have every interest in selling quickly to bring in cash flow and repay their loans. As for the real estate agents, they have the possibility of presenting the goods to the investors and pushing them to close the sale, thus signing the promises to sell more quickly - thus allowing them to collect their fees in stride.
Indeed, the virtual tour for real estate facilitates the projection of the prospect in his future accommodation. He can move, appreciate the spaces and imagine the place his furniture will take. He can show his friends the visit and take their advice - and all this while staying at home, without fear.
Reason n ° 5: the personalization of spaces
As we have just said, when a prospect walks in a 3D setting, he has the opportunity to appreciate the materials and finishes of the property. Thus, if some elements of the future construction displease him, he can make his remarks to the promoter who will take them into account.
The project leader can just as easily order several versions of the virtual tour for real estate. For example, he could show what a version of a space with a parquet floor or a marble floor can look like; an American style or closed kitchen; an apartment with 2 or 3 bedrooms arranged in the same space. By having the choice, the customer becomes more involved, thus creating more engagement on the part, leading to a higher rate of sale.