Why use a 3D agency?
This is a question that many people can ask themselves, even if in the world of architecture it is a process that is used almost constantly, we can wonder why using 3D, and what is modeling for?
We can no longer hide it, photo-realistic 3D modeling has become essential for furniture merchants or retailers. The reason is simple: it solves major problems during product development and launch. We are no longer groping, but instead, we produce great advertising material while ensuring a good return on investment.
With photo-realistic 3D modeling, creators and craftspeople don't have to worry about their efforts going down the drain by investing heavily in failed prototypes. They can predict the outcome with a certain degree of certainty: by submitting the visuals to a panel of customers, they gauge the audience's reaction. That way, they can perfect their product knowing where to improve.
Photo-realistic 3D modeling, or custom 3D visualization, is very effective at each stage of the project, making the task easier and safer for all parties involved. Customers can also benefit from this: they get exactly what they need. Everybody wins!
Wondering how rendering services can help you launch your brand new product? Take a look at these 5 rules for getting your bottom line off the ground.
1. 3D renderings make it possible to weigh the pros and cons before production
A manufacturer can, using a photo-realistic 3D modeling service, evaluate every detail of their creation without producing physical prototypes. This is an advantageous option, especially considering the resources required to create traditional pre-production models. Notably, the latter requires purchasing all the materials required to produce a full-size prototype and then waiting quite a long time until the pilot model is ready. Plus, building just one prototype is never enough. The manufacturer needs a series of models - first cheaper ones to test the functions, then more expensive prototypes to get a complete impression in terms of usability and aesthetics.
Fortunately, photo-realistic 3D modeling allows brands to skip all those unnecessary steps. Using 3D renderings, we can get a virtual pre-production prototype. Then, it is possible to refine this prototype step by step by adding new functional and aesthetic characteristics. There is nothing to build since the whole process takes place in the digital space. And, of course, changing an existing 3D render and applying variations is much faster than producing a new physical object every time the design is changed.
2. Photo-realistic 3D modeling helps correct startup errors
Photo-realistic 3D modeling helps eliminate errors before manufacturing. As flawless as the design may seem in theory, it can turn out to be a bust in reality. Sometimes a crucial issue goes unnoticed right off the bat - like a sleek, overly bulky velvet sofa, or a wooden bar counter that turns out to be too cramped. Fortunately, 3D artists can create a digital prototype that allows you to see everything in the design phase and fine-tune the sketches.
Finding errors in the design phase using 3D renderings is a great way to refine the result quickly and at a reasonable price. This way, the brand will launch the best versions of the product on the first try, without the usual “trial and error” scenario.
(table borders)
3. 3D visualization improves marketing campaigns
Custom 3D photo-realistic rendering is a real asset in terms of situation marketing. A while back, there was only one way to get thematic product photos for advertisements - and it was long, slow, and expensive. First, the marketing manager had to have prototypes made, then buy a lot of decorative items, book a photo studio, and transport it all for a photo shoot. Then he would wait for the photographer to arrange the scene, adjust the lighting, take a thousand photos and process them. So finally, the marketing manager receives his promotional visuals.
But now there is another solution. With the advent of photo-realistic 3D modeling, the manufacturer can simply send a photo of a product or its sketch to their smartphone and get 3D models for all design options. No photoshoot, no set, no transportation - everything is done digitally. Plus, the marketer can reuse those same digital templates for each ad campaign. The 3D artist will showcase these models in a new indoor or outdoor virtual stage, with a new background and decor - and brand new images are ready! Which is much faster, easier, and cheaper than organizing photoshoots for every occasion.
4. Photo-realistic 3D modeling allows you to test all options
Previously, it was difficult to choose the best version of a product among many others. A brand had to first produce prototypes of all variations, then conduct surveys and organize consultation sessions.
The choice of version was based on the opinions gathered through these polls and focus groups. However, these efforts did not guarantee success in the market.
Far from it, in reality. The point is, the buying decision is mostly emotional. We see ourselves as rational beings, but this is not how we act. So when a customer fills out a questionnaire, they respond rationally. But what about emotions? Well, unless a prospect is faced with a choice at the store, there's no way of knowing if they're going to buy. But wait, there is one: photo-realistic 3D modeling.
Because 3D rendering allows you to test the product by selling it in advance. No need for prototypes or photos: the marketer simply receives 3D visuals of all possible options: articles on the website, blog, or social networks and allows customers to place pre-orders. As easy as that!
5. 3D rendering helps determine product-to-market relevance
Product-market fit is the fit between the characteristics of a product and the requirements of buyers in a given market. Achieving this correspondence is the assurance of sustained sales and positive feedback. Failure is the specter of unsold goods put in rebus. Previously, finding that product-market balance involved launching the product and then collecting recommendations and customer opinions about it. This was the only way for the marketer to understand how to improve the design so that the article met the demands of the target audience.
Today, photo-realistic 3D modeling makes it possible to find product-market concordance at the pre-production stage. The process of collecting customer feedback is now done using 3D models instead of actual items. Marketers can use 3D visuals and video animations to gather opinions on how to fine-tune the offering. As a result, the brand will devote resources to releasing only the best versions of its projects. This will help lower costs and gain customer appreciation.
And you, for what type of projects would you use a 3D agency?
Source : Le Studio 3D